ER for founders and CEO: How I Learned to Delegate and Enjoy being the CEO

For the founders of 15–50 person companies who hit a wall where every decision routes back to them, and the standard answers — HR templates, annual reviews, generic OKR rollouts — fail because they impose process without reference to how the company actually makes money. My ER (Effort × Result) Framework connects revenue model, operations, and performance standards in one system, which is a link barely anyone makes: consultants treat these as three separate disciplines. The engagement isolates three decisions currently locked on the CEO, defines what a well-made decision looks like for each, transfers them to named owners, and measures how often they come back. Background: MA in Business Psychology, PROSCI-certified in change management, ICF approaching PCC candidate with 500+ coaching hours, fractional CHRO for a scaling company in Barcelona, founder of HealthyHR.is. Ex-Semrush, Head of HRD, Assessment director, Business consultant, Project Director.